The closest Foreplay alternative is Atria, which adds analytics of your own ad accounts and an MCP connection on every plan, from $129 a month billed annually. Gethookd is the cheapest library with an AI connection, from $19 a month billed yearly, Meta ads only. Minea at $49 a month adds products, and shops from $99. Playhead does a different job: it watches one ad and names the second of every hook, beat and claim, free for 50,000 credits every 4 weeks. Foreplay itself costs $59, $175 or $459 a month, and its MCP connection starts at $175.
Key takeaways
- Foreplay costs $59, $175 or $459 a month, or $49, $149 and $389 on the annual rate, with $20 for each extra user on every plan.
- Foreplay's pricing page gives its ad library 2 sizes on 9 October 2026: over 200 million on the plan cards and over 100 million in its own menu.
- 4 of the 6 pricing pages name an agent connection. Foreplay's starts at $149 a month on the annual rate, Atria's at $129, and Playhead's is on the free plan.
- Atria, Gethookd and Minea replace the library. None of the 6 except Playhead names the second a hook ends or a claim appears.
- MagicBrief, a common Foreplay alternative, closed on 31 July 2026. Its team moved to Canva Grow.
What is on this page and on no other
Most pages on this subject repeat the same advice and the same figures. These are the facts this one produced itself, and how each one was made.
The 4 tools that print a library size print 4 different kinds of number: AdSpy over 212,249,000 ads, Foreplay over 200 million on its plan cards and over 100 million in its menu, Gethookd over 22 million live ads, and Minea over 10 million while it calls itself the largest source of ads.
4 of 6 pricing pages name an agent connection: Foreplay from $149 a month on the annual rate, Atria on every plan from $129, Gethookd from $19 a month yearly, and Playhead on the free plan. Minea and AdSpy name none.
Gethookd's pricing page says 2 things about its cheapest plans: the cards list API and MCP on the $19 Starter plan billed yearly, and the FAQ on the same page says Starter and Pro cannot connect an AI agent.
Atria's Foreplay alternative page, which ranks for this query, prints 0 prices and 0 library sizes, and says Atria has a larger ad library than Foreplay.
Across the 4 public teardowns on Playhead, 393.2 seconds of ads, Playhead counted 146 cuts and 19 claims. 4 of 4 work with the sound off and 3 of 4 show the product by 1.5 seconds.
What happened to Foreplay
Nothing shut down. On 9 October 2026 Foreplay sells Basic at $59, Workflow at $175 and Agency at $459 a month, or $49, $149 and $389 on the annual rate. Basic holds 1 user and no AI connection. MCP, the API, Spyder and Lens start on Workflow. [1]
Foreplay is an ad research platform for creative teams: a swipe file filled with a Chrome extension and a mobile app, Discovery to search ads its community saved, Spyder to track competitors, Lens for the analytics of your own Meta and TikTok accounts, and Briefs.
How we chose these tools
- Every price is the lowest tier on the vendor's own pricing page, read on 9 October 2026. Where a page prints only the annual rate, the entry says so.
- A tool is on this list when it does one job a Foreplay customer pays for: finding competitor ads, keeping them, or understanding why one works.
- Every entry names at least one thing the product does not do, ours as well.
- Playhead is fourth, not first. It has no library and no swipe file, which is what most Foreplay customers pay for.
The shortlist
Every price is the lowest published tier, read off the vendor's own pricing page. The date it was read is at the foot of this page.
| Tool | From | Best for | Watches the video |
|---|---|---|---|
Atria
Ad research, account analytics and ad generation in one product, with an MCP server that brings the ad data into Claude, ChatGPT and Cursor.
- What it costs
- Best for
- Rated
What it actually sees in the ad
What it does
- Follow 50 brands on Core, with AI insights from Plus
- Connect 5 ad accounts and analyse $500K of spend a month
- Radar, which Atria calls a 24/7 AI strategist
- Scripts, ad copy, review mining and URL analysis
- MCP on every plan and 1,200 REST API calls a month on Core
Stronger at
- 5 seats on the entry plan, where Foreplay includes 1 and charges $20 for each extra
- Analytics of your own ad accounts on the entry plan, where Foreplay's Lens starts at $175
Where it stops
- $129 is the annual rate, and the monthly figure is not printed in the page text.
- 600 MCP calls a month on Core, then 1 AI credit a call. Followed brands carry no AI insights until Plus at $479.
Gethookd
A library of live Meta ads with a swipe file, Brand Spy, ad transcripts and Clone Ads, built to be read by an AI agent through MCP and an API.
- What it costs
- Best for
- Rated
What it actually sees in the ad
What it does
- Over 22 million live Meta ads, refreshed every day
- Save ads, Brand Spy and ad transcripts on every plan
- Video scripts, and Clone Ads from Pro
- A free Chrome extension that adds any brand from the Meta Ad Library
- MCP and an API for Claude, ChatGPT, Gemini, Cursor and Perplexity
Stronger at
- The lowest entry price on this list for a library, $19 a month billed yearly
- Built for an agent first: the page says the connection takes about thirty seconds
Where it stops
- Meta only. The FAQ says TikTok is not in the library today.
- The page says 2 things: the cards list MCP on Starter billed yearly, and the FAQ says AI agent access starts on Team.
Minea
An ecommerce research tool: a Meta ads listing, influencer product placements, products and shops, with AI analysis and transcripts of ads.
- What it costs
- Best for
- Rated
What it actually sees in the ad
What it does
- A Meta ads listing with dozens of filters
- Influencer product placements beside the paid ads
- Product and shop listings and a brand tracker
- AI analysis and AI transcripts of ads
- A free .store domain with every plan
Stronger at
- Products and shops as well as ads, which Foreplay does not track
- Influencer placements, which no other tool on this list tracks
Where it stops
- 10 AI ad analyses a month on the $49 plan. Snapchat, Pinterest and TikTok ads are marked as coming soon.
- The pricing page names no MCP and no API, so an agent cannot reach it from there.
Playhead
OursPlayhead watches a competitor's ad and says how it is built, second by second: the hook, every beat with its start and length, every claim at the second it is legible, and the cuts counted off the file.
- What it costs
- Best for
- Rated
What it actually sees in the ad
What it does
- Paste a link from the Meta Ad Library, TikTok, Instagram or YouTube, or upload a file
- The same fields for every ad: hook, beats, claims, cuts, first face, first product, and whether it works muted
- Up to 10 ads in one set, stacked into one comparison
- An MCP server on every plan, the free one included
Stronger at
- The only tool here that names the second of every beat and claim: 146 cuts and 19 claims across its 4 public teardowns
- An agent connection on the free plan, where Foreplay's starts at $149 a month on the annual rate
Where it stops
- No ad library, no swipe file and no browser extension. You bring the link from Foreplay, Atria or the Meta Ad Library.
- No competitor tracking and no brief builder, and it reads no ad account, so it holds no spend.
AdSpy
A search engine for Facebook and Instagram ads, searchable by ad text, comments, advertiser, landing page and affiliate network.
- What it costs
- Best for
- Rated
What it actually sees in the ad
What it does
- Over 212 million ads from 225 countries, by its own count
- Search by ad text, comments, URL and advertiser
- Filters by affiliate network, offer ID and landing page technology
Stronger at
- Search inside ad comments, which no other tool here offers
- The largest library size printed on any page on this list
Where it stops
- $149 a month is the only price, with no trial and no cheaper plan on the page.
- Facebook and Instagram only, with no swipe file for a team and no agent connection on the page.
Meta Ad Library
Meta's own public archive of every ad that runs on Facebook and Instagram, searchable by advertiser, country and keyword.
- What it costs
- Best for
- Rated
What it actually sees in the ad
What it does
- Every active ad on Facebook and Instagram, by advertiser
- Filters by country, platform and start date
- Reach and spend for ads that run in the EU
Stronger at
- The primary source. Every paid library on this list reads from it
- Free, with no plan and no quota
Where it stops
- Saves nothing, ranks nothing and keeps no board for a team.
- No TikTok, and no way to sort by how long an ad has run.
What Foreplay costs, and where the AI connection starts
3 plans, $20 for each extra user, and the MCP connection from Workflow.
Foreplay sells 3 self-serve plans and a custom Enterprise plan. Basic holds 1 user, the swipe file, Discovery and Briefs. Workflow adds Spyder, Lens for 1 brand and the connection to AI tools, which is MCP and the API. Every plan charges $20 for each extra user, and Lens charges $50 for each extra brand.
The page also says the library is two sizes. The plan cards say over 200 million ads. The Product menu of the same page says Discovery is an ad search engine with over 100 million ads. See the Foreplay pricing page.
| Plan | Monthly | Annual rate | Users | MCP and API | Spyder and Lens |
|---|---|---|---|---|---|
| Basic | $59 | $49 | 1, then $20 each | No | No |
| Workflow | $175 | $149 | 5, then $20 each | Yes | 10+ brands, 1 brand |
| Agency | $459 | $389 | 10, then $20 each | Yes | 50+ brands, 10+ brands |
What 6 pricing pages say, counted
We read every page on one day and counted what each one prints.
What 6 pricing pages print, counted on 9 October 2026
The library sizes cannot be compared. AdSpy counts over 212 million ads it has collected. Gethookd counts over 22 million ads that are live today. Foreplay counts ads its community saved, and gives two sizes. Minea says over 10 million and calls itself the largest source of ads. Each number answers a different question, so a bigger number is not a bigger library of the ads you need.
One alternative is gone. MagicBrief was a frequent answer to this question. The MagicBrief home page says it closed on 31 July 2026 and that its team moved to Canva Grow.
Atria's own Foreplay alternative page ranks for this query. Its text holds no price for either product and no size for either library.
Finding an ad and understanding it are two jobs
5 of the 6 tools find and keep ads. 1 of them watches the ad.
Foreplay, Atria, Gethookd, Minea and AdSpy answer the question: which ads are running, and which ones last. That is the job most Foreplay customers pay for, and the first 3 entries on this list do it for less.
The brief is the second job. You saved an ad that has run for 90 days. Now you have to write down what it does: what the first 3 seconds say, when the product appears, how long the proof runs. Playhead does that part. Across its 4 public teardowns it counted 146 cuts in 393.2 seconds of ads, and every claim carries the second it is legible.
- Public Playhead teardowns counted
- 4
- Work with the sound off
- 4 of 4
- Product on screen by 1.5 seconds
- 3 of 4
- Call to action legible
- 2.0 to 6.3 s
The verdict
Leave Foreplay when you pay $175 a month for the AI connection and one more seat is $20. Atria at $129 billed annually gives 5 seats, your own ad analytics and MCP on the entry plan. Gethookd at $19 billed yearly is the cheapest library an agent can read, for Meta ads. Minea at $49 adds products, and shops from $99. None of the 5 finders says what happens inside the ad at each second. Playhead does that part, free for 50,000 credits every 4 weeks, so keep one finder and add Playhead for the brief.
Common questions
What is the best Foreplay alternative?
Atria is the closest, because it holds a competitor library, analytics of your own ad accounts and an MCP connection on its $129 Core plan billed annually, with 5 seats. Gethookd at $19 a month billed yearly is the cheapest library with an AI connection, for Meta ads only. Neither one names the second a beat starts, which is what Playhead adds.
How much does Foreplay cost?
On 9 October 2026 Foreplay costs $59, $175 or $459 a month for Basic, Workflow and Agency, or $49, $149 and $389 a month on the annual rate. Every plan charges $20 for each extra user. Enterprise is priced on a call.
Is there a free Foreplay alternative?
Meta's own Ad Library is free and shows every active ad on Facebook and Instagram, with reach and spend for ads in the EU. Pair it with Playhead's free plan, 50,000 credits every 4 weeks, to read each ad second by second. Neither one keeps a swipe file for a team.
Does Foreplay work with Claude or ChatGPT?
Yes, from the Workflow plan at $175 a month, or $149 on the annual rate. The Basic plan card has no Connect to AI Tools row. Atria includes MCP on every plan, Gethookd from Team at $79 a month according to its FAQ, and Playhead on the free plan.
How big is Foreplay's ad library?
Foreplay's pricing page gives two figures on 9 October 2026: over 200 million ads on the plan cards and over 100 million in the Product menu of the same page. AdSpy prints over 212 million, Gethookd over 22 million live ads and Minea over 10 million.
What happened to MagicBrief?
MagicBrief closed on 31 July 2026 at 8 PM Eastern, according to its own home page. Billing was cancelled, and the team joined Canva, where it builds Canva Grow for making, launching and analysing ads.
