Pricing

Pay for what your agent watches.

Every plan includes every detail level, every platform and the full API. What changes is how much video you can put through it, and how many jobs run at once.

25% off3 months free when you pay yearly

Free

To find out what an agent that watches is worth.

$04 weeks

No card needed

50,000

credits every 4 weeks

Up to 2 hours of video every 4 weeks, at a first look

  • Two jobs at a time
  • Videos up to 10 minutes
  • Results kept for 1 day
  • No card needed
  • Motion analysis
  • The priority lane

Creator

For one person who reads ads and footage daily.

$144 weeks$19

$168 billed annually

You save $60

600,000

credits every 4 weeks

Up to 30 hours of video every 4 weeks, at a first look

  • Frame-by-frame motion analysis
  • Five jobs at a time
  • Videos up to 1 hour
  • Results kept for 7 days

And everything in Free

$31.67 per million credits

Pro

Most picked

For agents that run against real workloads.

$294 weeks$39

$348 billed annually

You save $120

1,500,000

credits every 4 weeks

Up to 70 hours of video every 4 weeks, at a first look

  • Credits 18% cheaper
  • Fifteen jobs at a time
  • The priority lane
  • Videos up to 3 hours
  • Results kept for 30 days

And everything in Creator

$26.00 per million credits

Studio

For a team that shares one pool of credits.

$824 weeks$109

$984 billed annually

You save $324

5,000,000

credits every 4 weeks

Up to 230 hours of video every 4 weeks, at a first look

Extra seats $22 every 4 weeks, 1,400,000 credits each

  • Our lowest credit rate
  • Five people, up to 25
  • One shared pool and one key set
  • Forty jobs at a time
  • Results kept for 90 days

And everything in Pro

$21.80 per million credits· our lowest rate

Enterprise

For volume, procurement and data rules.

Custom

Volume pricing, billed yearly

Pay as you go

  • Single sign-on and audit logs
  • A private deployment near you
  • Transcription on your machines
  • Priced per contract

Questions worth answering first.

What is a credit?
A unit of work. One question about one minute of video costs about 360 credits for a first look, and about 870 to read that minute in full with the screen text word for word. You choose which, on every call. Analyzing a 3-second window only ever costs 3 seconds' worth.
Does a credit cost the same on every plan?
No, and that is the reason to move up. A million credits is $31.67 on Creator, $26.00 on Pro and $21.80 on Studio — about 17 per cent cheaper at each step. A Studio seat is the lowest rate we sell. Buying the plan above is always better value than buying two of the plan below.
Can I pay per call instead of subscribing?
Yes, and it is cheaper per credit than any plan. The API is a flat $16.67 per million credits with no subscription: add funds and the balance is what you paid. A first look at a minute of video is about 0.6 cents. What a plan buys on top is the dashboard, the seats, the longer retention and the products built on it. An API key can be set to spend either pot.
Why is the API cheaper than a subscription?
Because a plan and a key buy different things. A plan buys the product: the dashboard, the team, ninety days of history, the SOP creator and the rest. A key buys the calls and nothing else, and it is priced against what you would otherwise assemble yourself out of a video model. Most vendors with an app and an API do the same.
What happens when I run out?
Calls return a clear error instead of a surprise invoice — we never bill overage you did not agree to. You can upgrade at any time and the new credits are available immediately. On the API there is automatic top-up, which buys more before the balance reaches zero.
Do unused credits roll over?
No. Credits reset each billing period. If you regularly finish the month with a large surplus, the smaller plan is probably the right one.
Is a second look at the same video charged twice?
No. Results are content-addressed and cached, so re-reading a window you already paid for costs a fifth of the original.
How do team seats work?
Studio includes five people and one shared pool of 5 million credits. Each extra seat is $29 a month and adds 1,400,000 credits to that same pool. Up to 25 people; above that it is Enterprise. Everyone shares one set of API keys and one video history, so work is not siloed per person.
Is a seat cheaper than a separate account?
Yes, and the pool is the larger part of why. A seat is the lowest credit rate we sell, a little under Pro's. The difference that matters is that the credits are shared: one person's quiet week funds another's busy one, and two separate Pro accounts cannot lend each other a single credit.
Can transcription stay on our own machines?
Yes, on Enterprise. Transcription runs inside your own deployment instead of calling out to a third-party API, which is what customers under EU data rules need. See the operations guide for how that is deployed.

Enterprise

When procurement, residency or volume need a contract.

Single sign-on, audit logs, a private deployment in your region, and transcription that never leaves your infrastructure. Tell us the volume and the constraints, and we will price it.