Pricing
Pay for what your agent watches.
Every plan includes every detail level, every platform and the full API. What changes is how much video you can put through it, and how many jobs run at once.
25% off
Studio
$82$109
$984 billed annually
You save $324
5,000,000
$21.80 per million credits· our lowest rate
API
One rate. Nothing renews, nothing expires.
Add funds and the balance is what you paid. No subscription and no monthly minimum. Every API key spends this balance, so a key can never reach the credits a plan grants.
$16.67 per million credits24% under our cheapest subscription
You choose how closely to read, on every call
| Depth | What it answers | A minute of video | A 10 minute video |
|---|---|---|---|
glance | Is this worth reading properly | $0.0060 | $0.06 |
read | The ordinary questions, with nothing left silent | $0.0119 | $0.12 |
full | The whole video, with the screen text word for word | $0.0145 | $0.14 |
A second question about the same video is nearly free
Against what you would build instead
| Reading a 10 minute video | A second question about it | What the price does not include | |
|---|---|---|---|
Playhead API glance | $0.06 | $0.000033 | Nothing. The fetch, the transcript, the storage and the clock are in the price. |
Playhead API read | $0.12 | $0.000033 | |
Playhead API full | $0.14 | $0.000033 | |
| Twelve LabsA video understanding platform. The same job, bought the same way.twelvelabs.io/pricing, Developer plan | $0.71we are 4.9x cheaper | $0.29 |
|
| Gemini 3.7 Flash, called directlyThe model underneath. What a team assembles for itself.Google's published rate, at default resolution | $0.14about level with us | $0.14 |
|
Questions worth answering first.
- What is a credit?
- A unit of work. One question about one minute of video costs about 360 credits for a first look, and about 870 to read that minute in full with the screen text word for word. You choose which, on every call. Analyzing a 3-second window only ever costs 3 seconds' worth.
- Does a credit cost the same on every plan?
- No, and that is the reason to move up. A million credits is $31.67 on Creator, $26.00 on Pro and $21.80 on Studio — about 17 per cent cheaper at each step. A Studio seat is the lowest rate we sell. Buying the plan above is always better value than buying two of the plan below.
- Can I pay per call instead of subscribing?
- Yes, and it is cheaper per credit than any plan. The API is a flat $16.67 per million credits with no subscription: add funds and the balance is what you paid. A first look at a minute of video is about 0.6 cents. What a plan buys on top is the dashboard, the seats, the longer retention and the products built on it. An API key can be set to spend either pot.
- Why is the API cheaper than a subscription?
- Because a plan and a key buy different things. A plan buys the product: the dashboard, the team, ninety days of history, the SOP creator and the rest. A key buys the calls and nothing else, and it is priced against what you would otherwise assemble yourself out of a video model. Most vendors with an app and an API do the same.
- What happens when I run out?
- Calls return a clear error instead of a surprise invoice — we never bill overage you did not agree to. You can upgrade at any time and the new credits are available immediately. On the API there is automatic top-up, which buys more before the balance reaches zero.
- Do unused credits roll over?
- No. Credits reset each billing period. If you regularly finish the month with a large surplus, the smaller plan is probably the right one.
- Is a second look at the same video charged twice?
- No. Results are content-addressed and cached, so re-reading a window you already paid for costs a fifth of the original.
- How do team seats work?
- Studio includes five people and one shared pool of 5 million credits. Each extra seat is $29 a month and adds 1,400,000 credits to that same pool. Up to 25 people; above that it is Enterprise. Everyone shares one set of API keys and one video history, so work is not siloed per person.
- Is a seat cheaper than a separate account?
- Yes, and the pool is the larger part of why. A seat is the lowest credit rate we sell, a little under Pro's. The difference that matters is that the credits are shared: one person's quiet week funds another's busy one, and two separate Pro accounts cannot lend each other a single credit.
- Can transcription stay on our own machines?
- Yes, on Enterprise. Transcription runs inside your own deployment instead of calling out to a third-party API, which is what customers under EU data rules need. See the operations guide for how that is deployed.
Enterprise
When procurement, residency or volume need a contract.
Single sign-on, audit logs, a private deployment in your region, and transcription that never leaves your infrastructure. Tell us the volume and the constraints, and we will price it.